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TRICO® EX Factor Promotion Pushes the Pedal to the Metal on Summer Wiper Sales

July 01, 2011

(Rochester Hills, Michigan) - Trico Products today announced the TRICO® EX Factor summer wiper blade promotion, offering an opportunity for technicians and counter personnel to earn a VIP driving package in Las Vegas by selling the most TRICO Exact Fit® wiper blades. 

Technicians and installers who sell or install TRICO Exact Fit wiper blades between July 1 and August 31, 2011 are eligible, and the top two sellers will win an Exotics Racing ultimate driving package at the Las Vegas Motor Speedway November 3-5, 2011. 

Each winner and a guest will experience firsthand the power and handling of up to nine of the world’s most exclusive super cars, including the Aston Martin V8 Vantage, Ferrari F430 F1, and Lamborghini Gallardo LP560. The TRICO EX Factor prize package also features an on-board video commemorating the day at the track, single-day admission to AAPEX 2011, round-trip airfare to Las Vegas, two night’s hotel accommodations, and ground transportation.

Consumers will also be able to experience TRICO Exact Fit performance and save. To boost sales of the TRICO Exact Fit wiper line, TRICO is also offering a $5 mail-in rebate to consumers who purchase a pair from July 1 to August 31, 2011. TRICO will generate excitement in stores with a variety of attention-grabbing POP materials, including posters, shelf danglers and counter easels with rebate pads. Rebate forms are also available at 

Over the past decade, best-selling TRICO Exact Fit wiper blades have provided the precise replacement for blades originally equipped on vehicles. With a newly expanded line that now includes beam, hybrid, conventional and rear blades, TRICO Exact Fit provides coverage for 99 percent of consumer vehicles on the road today. 

By offering nearly every style of wiper blade, TRICO can supply the proper replacement no matter what type was originally installed on the vehicle. TRICO Exact Fit wiper blades are pre-assembled with the specific adaptor required for the vehicle, eliminating the fuss of multiple adaptors and complicated instructions. 

For over 90 years, Trico Products has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO® product lines, please contact Trico Products at 800-388-7426, or visit