July 27, 2011
(Rochester Hills, Michigan) Trico Products today introduced the TRICO® InSites™ program, the company’s latest innovation to help consumers quickly and easily find the wiper information they need at the point of sale and enable retailers to drive more sales.
The TRICO InSites program uses advanced smartphone scan tag technology to direct consumers to the correct wipers for their vehicles, performance benefits of TRICO wiper lines, installation videos and the latest special offers. TRICO InSites is a wide-ranging marketing program that integrates the company’s advertising, packaging, merchandising and website into a powerful, cohesive sales tool for participating retailers.
Scan tags are new, mobile-friendly bar codes that allow users to instantly open web pages, add contacts to their address books, display messages, or dial numbers simply by scanning a tag with an application on their smartphones. These tags are perfect for consumers on the go, eliminating the need to type long URLs or send SMS messages.
TRICO has partnered with Advance Auto Parts to be the first to offer this technology on a retail planogram.
“Consumers are often confused by the dozens of choices they face when purchasing wiper blades, and TRICO InSites is a truly innovative program that helps to demystify the process of finding and installing the right wiper blade,” said Mike Stoffel, Senior Buyer for Advance Auto Parts. “TRICO InSites has the power to guide consumers all the way through the buying cycle. From an advertised promotional offer to the selection of the optimum blade and a perfect installation, our customers will be more informed and empowered than ever.”
“At TRICO, we have a long history of anticipating consumer trends with first-to-market wiper products and technology,” said Kevin O’Dowd, Global Director of Marketing, Corporate Branding and Strategy for Trico Products. “TRICO InSites is the latest example of our proactive approach toward creating better consumer experiences.”