Print Home » News » TRICO NeoForm® Wiper Blades Featured on Winter Car Care Promotion with Automotive Expert Bruno Massel

TRICO NeoForm® Wiper Blades Featured on Winter Car Care Promotion with Automotive Expert Bruno Massel

April 04, 2012

(Rochester Hills, Michigan)TRICO NeoForm® wiper blades were featured as a key item that improves visibility and driver control to over four million viewers and listeners as part of a winter car care promotion hosted by Bruno Massel, a renowned automotive expert and television host.

The segment aired in markets across the country, including New York, Atlanta and Las Vegas, and was broadcast on more than 200 television and radio outlets across the country.

“Seeing clearly is critical, you need the right windshield wiper blades to withstand any driving condition and TRICO’s NeoForm blade is a great option for better overall performance in all conditions,” explained Massel.

TRICO NeoForm® beam blades offer durable, all weather performance, with a design that produces constant pressure for a uniform, clear wipe. This premium wiper blade is infused with Teflon® surface protector, contributing to a longer blade life, while the aerodynamic spoiler reduces wind lift and enhances windshield contact.  

As a respected authority in the automotive and racing industries, Massel understands what products are critical for driving safely. He provides commentary on the Speed Channel’s “TruckU” and NHRA’S “Xplod Sport Compact Drag Racing” on ESPN2 and is also a successful drag racer, winning the NHRA Drag Racing World Championship, “Driver of the Year” honors, an All-Star title and the Divisional Championship in 2009.


For more information on TRICO NeoForm beam blades, visit

For over 90 years, Trico Products has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO® product lines, please contact Trico Products at 800-388-7426, or visit

TEFLON® is a registered trademark of DuPont and is used under license by Trico Products and its affiliates.